I often discuss ways of making your small business stand apart from the crowd by creating a noticeable difference. It’s not a principle that applies only to the products you send out the door or the service you provide, it’s also relevant to the way you conduct your business. It’s no secret that the […]
“If you build it, they will come” is a fine philosophy for a modern day fable of baseball and family values, but it’s a recipe for disaster if it’s your strategy for launching your startup. You need to do more. I’ve been taking notes on interviews with startup founders as they’ve discussed their initial customer […]
As you have probably noticed, we’re heading into a presidential election cycle and that means we’ll be getting about 72X the news stories out of New Hampshire than we normally receive. One of the things I like best about this season, is when candidates and reporters head into New Hampshire’s local coffee shops to talk […]
Now that the #Sweet16 has been determined, it seems everyone is a fan of @NCAA basketball and can’t miss #MarchMadness. As the frenzy unfolds, fans go covert at work to catch the action; they come up with the best get-out-of-work excuses to play hooky; and they turn to social media to be a part of […]
A friend of mine was at an NHL game the other day when a woman in the group behind him took out her smart phone and started to discuss the day’s major online controversy: Was the dress blue and black, or was it white and gold? Although the teams on the ice were battling each […]