By Jeffrey Hayzlett Marketing for small businesses is just like marketing for major companies. The only difference is the number of zeros in the marketing budget. The strategies, tactics, and goals are all the same though: to reach new customers, increase revenue, and build brand loyalty (and equity). How can small businesses replicate big business […]
Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly and was difficult. Maybe the customer was too demanding or had unrealistic expectations. Whatever the reason, it doesn’t matter. The customer left unhappy. Someone might say, “Well, it was just one customer.” Well that way […]
Twitter has taken a beating in the stock market and media in recent months. There have been management ordeals and its growth curve is not keeping up with other social media. But despite the bout of negativism, Twitter is generally the preferred social media hangout for the individuals we now call “influencers.” These influencers range […]
I’ve written once before about the Twitter mute feature. It allows a Twitter user to omit someone’s tweets from the home feed. Of course, if you’re tweeting to build your brand and do some social media marketing, you don’t want your followers muting you. That’s why you need to keep the content you post relevant […]
“I am a social media marketing consultant. Basically, I help small businesses and others build a marketing presence on Facebook, LinkedIn, Twitter, Pinterest and other social media websites. Normally, I just set up the client’s pages on these sites and post content to them whenever the client sends me material to post. For example, a […]