Editor’s Note: This post is sponsored by Capital One Spark. All the comments and opinions are my own. Looking forward to the November presidential election, pundits are already saying that the candidate who best leverages digital analytics and marketing is likely to win. The same is true in small business. That’s why the results of […]
Leadership, management and productivity UPS is getting behind Small Business Week and sponsoring a contest that will give winners $5,000 to invest in their businesses. Tired of dealing with your customers who are always asking for a “special deal”? Try these tactics. Hiring? Check out these four things you need to do before posting a […]
Editor’s Note: This post is sponsored by Staples. All the comments and opinions are my own. Let me give you some bedrock business principles and share a couple of corollaries: * If you can’t measure it you can’t control it, and * If you can’t control it, you can’t grow it. Those are simple enough […]
By Melanie Luff Social media has acted as a vital marketing tool for businesses, building the bridge between buyers and products. However as the line between social networks and online marketplaces blurs, what does this mean for small business? Predicted to roll out changes enabling users to buy advertised products at the click of a […]
Editor’s Note: This post is sponsored by Staples. All the comments and opinions are my own. Let me give you some bedrock business principles and share a couple of corollaries: If you can’t measure it you can’t control it, and If you can’t control it, you can’t grow it. Those are simple enough and easy […]