When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]
By Cliff Ennico When planning your social media marketing strategy, it’s important to make sure you’re putting your time where it counts. Social media can be a “time vampire,” and not all platforms perform well for every business. If your business is consumer-oriented (B2C), you probably spend a lot of time on Facebook®. If your […]
When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]
By Ken Rhie Social media marketing is how many brands are currently working to network and attract their target audiences through content and connection. Social media is now used by over 4 billion active people, creating a variety of platforms that have different purposes and audiences. But, brands might have trouble figuring out exactly how to […]
In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]