Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]
Hold on to your figurative hats: more than 50 percent of all Americans check Facebook every day. Here’s how I got that number. According to the most recent Pew Research Center Social Media Update, 68 percent of all Americans use Facebook, and of those, 76 percent are on the popular social media platform at least […]
The writing is on the wall, on television screens, and in print: traditional forms of media consumption are falling by the wayside. At the same time, social media marketing importance is growing…big time. Let’s look at some figures behind the trends. During the recent NFL season, almost every week there was a story in the […]
By Lilach Bullock One of the best things about starting or having a small business in this day and age is that you have access to a great, highly effective, yet cheap platform to help you increase awareness and find leads: social media. In this blog post, I’m going to share my top tips for how […]
Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]