This may seem like one of those enigmatic Zen Koan riddles, but I promise you it’s not: When can an unpublished Facebook post be more powerful than a published Facebook post? First, let me strip away one of the layers of mystery: By “unpublished” I mean not published to your Facebook timeline. As you know, […]
One of the biggest changes of the last year that small business marketers need to understand and learn how to leverage, is the rise of “instant video.” I’m talking about all the live-steam apps that have invaded mobile devices, like Periscope, Meerkat and Blab, which is the focus of this article. The big difference with […]
Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries […]
Whether you sell surfboards, make coffee, formulate craft beer or sell paperclips in mass bulk, you’re an expert on your product and the people that buy it. But that doesn’t mean you know the basics of running a business (accounting, invoicing, networking, social media), and that’s OK. You don’t have to be a jack-of-all-trades and […]
Tweens sitting in their middle school history class may prefer to while away the hours on social media, but for freelancers and entrepreneurs, the time drain can be overwhelming. Fortunately, there are a number of apps that can help you improve your social media productivity, freeing up time for other important tasks. HootSuite Confession: I’m […]