By Brad Shorr The worst way to approach Internet marketing is also the most popular: haphazardly. Companies all too often dabble in this or that, social media one month and email marketing the next, until they have squandered their budgets with very little to show for it. Other small businesses – ones far more successful in […]
By Kenneth Waldman Long gone are the days when everything small business owners needed to do was put an ad in the Yellow Pages, or their local newspaper. Today people are turning toward the digital realm, and businesses must follow suit. However, digital marketing tends to be a bit more complicated than its traditional counterpart, especially […]
I was in Nashville last year talking to some of the great folks who own and operate Denny’s franchises. As I did a little research on the local food scene, I discovered that – as with just about any city – there’s a healthy debate going on over who serves the best hamburger in […]
If your small business has a following on Instagram, you need to understand how the algorithm governing its news feed has changed recently. Items used to appear chronologically in the news feeds of your followers, so if your followers checked their Instagram accounts shortly after you posted something, your photo would appear at the top […]
In small business, success is a numbers game, so we’re starting out this week’s collection of curated content with some big numbers: advice from 110 top bloggers and 100-plus ways to promote your content. But if you don’t have time for such long lists of ideas, we have links to several lists that are much […]