By Devin Morrissey Every single day, people are talking about your brand or industry on social media. If you listen closely, you’ll see trends in what they dislike, what grabs their attention, and what they expect from businesses like yours. These insights can help you better target potential customers, improve current customer experience, and revamp your […]
By Lindsay Dicks In the third article in our series about online marketing myths, we’re going to tackle the myths many people still believe about their websites! Not only are many of these pervasive ideas outdated, they can hurt your web presence! 1) Regular redesigns are imperative. Actually, regularly overhauling your website can hurt you. […]
Looking for a way to measure employee satisfaction with your company that’s totally up with the times? Simple. See how many on your team have tattooed your company logo to one or more places on their anatomies. The Wall Street Journal reports that a growing number of people are getting tattoos that memorialize their working […]
By Dan Coughlin Over the past month I’ve been enamored with the writing of Sally Hogshead, who has essentially created her own language on the language of personal and organizational branding. She began her career as a masterful copywriter for major brands. She quickly won major awards. And then on her way to mothering eight […]
There’s a good chance that by the time you get to about here in this sentence, you’ll have lost interest in what I’m saying. Was I right? Well, for those of you who are still with me, the lesson here is that we all have shortened attention spans today and this is especially evident when immersed […]