Let me give you two critical facts about back-to-school purchases: The back-to-school retail shopping season is topped only by the holiday shopping season in total sales, and The back-to-school shopping season is starting earlier every year. The first statistic above is simply a fact, but the second one could use a little explanation. If you’ve […]
He’s an account executive for an Internet marketing company sitting in Starbucks cold calling small business prospects. Most of those he calls aren’t interested, don’t have the time to talk, or don’t need his service. But after about seven or eight “misses” he connects to someone who is willing to talk to him. He asks […]
Have you noticed how much information you get about many of the products that are being sold on Amazon? Sometimes when I just want to find out more about something, I go there first because often I’ll be able to answer all the questions I have about an item. However, the benefits of these detailed […]
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in. This usually happens for one of two reasons: Someone else developed their site and took care of hosting, or The […]
Do those TV and radio commercials where the announcer repeats the phone number about 10 times (and usually three times in a row at the end of the ad) drive you crazy? They probably do, but the ad writers aren’t pounding the phone number into your head without a good reason. It doesn’t matter how […]