47: Tips for Successful Digital Marketing with Shama Hyder If you’ve read my book, The One Percent Edge, you know that I talk about having your competitive edge be your marketing edge. The same marketing messages that worked for companies in the past, don’t work anymore. Don’t be left behind by the digital marketing age! […]
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]
A musician friend told me a horror story about a gig he once played. Someone in a fairly large company loved his band and hired them to provide dance music at a yearly dinner-dance party the company throws for employees. The crowd gave them a tepid response during their first set. As they were leaving […]
By Lindsay Dicks Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. Each time you update your status, write a blog post or share a photo or a link online, you are a content marketer. Previously, we discussed what content to […]
We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]