By Helen Stark Knowing is half the battle. What’s the other half? I’m pretty sure it’s analyzing what you know and taking the actual steps to win the battle. For businesses it’s competitor analysis that provides you with the necessary info. A recent study of 467 marketers revealed that only 40 percent of the respondents […]
By Lindsay Dicks The world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small business owners, just trying to understand these various strategies is overwhelming – let alone actually implementing them successfully for your business. But despite the rapid pace […]
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
The old adage that “knowledge is power” is more important to online marketing that almost any other endeavor – especially when you’re trying to catch up to and overtake your competitors. To get the ball rolling on this accumulation of knowledge, let’s start with a simple exercise to see exactly where you stand: Do one […]
By Karthik Reddy Social media is now one of the world’s best places to promote your brand, product or business. Although some people relate social media to companies who operate on the internet, social media and social commerce can be hugely beneficial for brands or businesses who have a presence outside of the internet. Facebook […]