Tag: entrepreneur

How to Lose a Media Opportunity in Ten Seconds or Less

Many of you know me as an entrepreneur — others as a journalist. In reality, I’m a hybrid. My company, SBTV.com, is an online media outlet for small business news and information. Additionally, I write for several national media outlets and I’m a small business contributor for ABC News. Therefore, I get hundreds of pitches every week. But I also pitch to the media to help build by business and personal brand. I see the process from a unique vantage point. I know what works and what doesn’t. So I decided to share a few insider tips to help you capture the media you desire.

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Entrepreneurs Can Change the World

Entrepreneurs frequently start businesses because they see unique solutions to everyday problems. That’s true for one musician turned inventor.

“My iPhone crashed. I lost all my photos and calendar. I was frustrated by having to manually input all my contacts. I decided there has to be a better way,” explains Amos Winbush III. And that’s what sparked the idea for this young musician from Shreveport, La., with no technology background, to create a solution — CyberSynchs, a universal data transfer and synchronization company.

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How to Respond to Bogus Online Customer Reviews : Guest Blog – Cliff Ennico

Thanks to the Internet, we can find out with a click of a button if anyone has had a bad experience with a product, a service, a small business or a local professional. A number of websites have sprouted up to provide a forum for online reviews. Some, like Angie’s List (www.angieslist.com), charge users a small fee in order to weed out bogus reviews. Most of these sites, however, including Amazon.com and Yelp.com (www.yelp.com) are free, which encourages anonymous postings. While most of these postings are valid and genuine, there’s a temptation for people with an “axe to grind” to post false reviews knowing they cannot be tracked down.

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5 Tips to Build a Celebrity Brand

The dictionary defines a celebrity as someone with fame — renown. In the past achieving celebrity status was enjoyed only by people who soared to the top in fields such as acting, national sports, politics and journalism. People whose faces, names and voices appeared regularly in our homes on television, in newspapers and magazines and on radio.

Traditional media coverage is no longer necessarily needed to build celebrity status. With the advent of technology and social media almost anyone can become a recognized expert — mini-celebrity — in their field. Yes, that means even you can propel yourself to stardom and fame. But it takes hard work, dedication and most of all patience.

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