Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
He’s an account executive for an Internet marketing company sitting in Starbucks cold calling small business prospects. Most of those he calls aren’t interested, don’t have the time to talk, or don’t need his service. But after about seven or eight “misses” he connects to someone who is willing to talk to him. He asks […]
Have you noticed how much information you get about many of the products that are being sold on Amazon? Sometimes when I just want to find out more about something, I go there first because often I’ll be able to answer all the questions I have about an item. However, the benefits of these detailed […]
43: Using Social Media and Your Online Presence to WOW Your Customers with Jay Baer Social media has become the largest platform for communication, and along with that, it is the largest platform for marketing. For any entrepreneur, it is important to understand how to use this new foundation to launch and advertise your business. […]
Do those TV and radio commercials where the announcer repeats the phone number about 10 times (and usually three times in a row at the end of the ad) drive you crazy? They probably do, but the ad writers aren’t pounding the phone number into your head without a good reason. It doesn’t matter how […]