I was just reading an article about the cable news ratings war for second place. (Fox News is firmly established in the number one position.) CNN had been trailing MSNBC, but has recently reversed its fortunes and is now on a winning streak. Critical in this battle is which network wins the highly coveted younger […]
June has been DIY marketing month. I know, for many small business owners, every month is DIY marketing month. I highlighted what a few small businesses were doing a couple of weeks ago. But before June totally fades from our memory, let me share with you some ideas that I’ve been collecting throughout the month. […]
Winning media attention and gaining respect in a crowded marketplace can be considered two valued branding campaign components. Because buyers on all levels say that they make decisions based on general information, perceived value and a company’s reputation, the challenge is then how to gain positive notoriety and differentiate your business from the competition. Being […]
When was the last time you actually listened to your business voicemail recording? Although most of us consider ourselves interesting, creative individuals, I’ll bet that’s not how your voicemail sounds. Think about it. How many thousands of times have you reached someone’s voicemail only to hear the old sing-song message: “This is Joe and I’m […]
A lot of small business owners become successful with their first startup. However, the odds are against this group. One of the reasons why is because they carry a lot of baggage from their pre-business-owner days. As they kick off their business, they hear a lot about social media and branding. They carry their “civilian” […]