Today, it is all but necessary to have a company website no matter what type of business you run. Regardless if you’re selling products right from your site or not, your website is a chance to put your best foot forward, allow customers and potential customers to find you online, as well as to encourage […]
How to Build a Memorable Brand and Cultivate Customer Loyalty with Bruce Turkel Are you feeling stuck in your marketing or distant from your customer? Are you frozen in place, trying to decide how best to reach your audience? It’s no small feat to bring a product or service to a customer these days. Gone […]
Getting Your Branding Right with Libby Gill Trying to find the answers by yourself can seem like an insurmountable task, but that is where Brand Expert Libby Gill comes in. After her early work in studios like Universal and Sony, Libby discovered that her true passion was helping small business owners promote and brand themselves with […]
How great would it be if something you did in your business every day of the year often created a trending hashtag? After all, trending hashtags tend to spring from unusual, extraordinary, or rare events. However, I was just checking the trends and saw that #googledoodle was among the top trending hashtags this afternoon. The […]
If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]