Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]
I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]
A blog is the utility player in a successful website. Here are just a few of the major roles a good blog plays: It boosts search engine optimization. It builds relationships with customers and prospects. It pairs nicely with your social media marketing program. It establishes your authority. Those are some of the benefits of […]
Question: What’s the best strategy when you have writer’s block and just can’t think of blog topics to write on or create a video about? Answer: Read an article like 10 sure-winner blog post ideas. And this hopefully clever introduction brings us to our first idea: Questions and Answers. The Q&A format, if you do […]
Why is your blog not attracting the interest that you feel it should? Chances are that you’re making mistakes, and there are a lot huge ones that you can make, not even including bad grammar. Let’s start with the five biggest blogging mistakes you can make at the start of your articles, and then we’ll end […]