You want your customer loyalty program to be the talk of the industry, right? You want every blogger discussing what you did. After all, you want your 15 minutes of fame, and it’s a lot easier to get it when you’re piloting the Hindenburg than when you’re at the helm of a smoothly running business. […]
Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses. They typically blame their inability to provide competitive salary and benefits packages to their employees. But money isn’t always the biggest motivator for employees today — particularly younger workers. Many job seekers place more importance on the quality of the work environment when making a job choice.
As I’m writing this, Walmart’s @walmart Twitter account has racked up almost 250K tweets. You’ll find similarly huge numbers if you check out many of the country’s biggest retailers. This is because Twitter has become a major conduit for customer service conversations and many companies use it – and other social media – quite wisely […]
“Excuse me, honey. What did you say? I wasn’t paying attention.” These words—or some very similar—are uttered in living rooms around the world every evening and now Twitter is bringing the same phenomena to its online world. The latest version of Twitter’s iOS and Android apps includes a mute feature. Simply put, when you hit […]
The calendar on the wall says it’s June while the calendar on my smartphone says it’s Entrepreneurs Do It Yourself Marketing Month. For most entrepreneurs every month is DIY marketing month, but as summer rolls in, we take a little extra time to consider marketing. I don’t want to highlight or honor this month with […]