Want to blast into the new year or the next season at your company with a real bang? Consider having an “If only…” brainstorming session with as many members of your team as is practical. Here’s what you do: Announce a week or so in advance you’re going to have an “If only…” session. Tell […]
Sometimes I think Mark Zuckerberg sees the people and businesses who inhabit his world – aka Facebook – like dolls at a 4-year-old’s tea party. He sits us where he likes. He makes us interact with each other however the mood strikes him on any given day. Currently, Zuckerberg is in the mood to decrease […]
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds […]
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of […]
Do you like a good mystery? If you do, come with me on a little journey. I won’t take much of your time and along the way we might solve an online mystery you’ve experienced. I was reviewing a list of websites that had referred visitors to my site and I found that a few […]