A lot of small business owners become successful with their first startup. However, the odds are against this group. One of the reasons why is because they carry a lot of baggage from their pre-business-owner days. As they kick off their business, they hear a lot about social media and branding. They carry their “civilian” […]
The currents that carry website visitors around the Internet are always ebbing and flowing. If you watch them over time you’ll observe some big changes. For as long as most of us can remember, the major current carrying referral visitors has been organic searches, mostly via Google, however that changed in the final quarter of […]
You’ve probably heard of gateway drugs, right? I’m starting to think of a personal Facebook page as a kind of gateway social media drug. Some years ago Facebook started letting anyone sign up for a free personal page. They also didn’t mind too much if you promoted your small business. Then they got strict about […]
The hot commodity today is information. Look at the most visited websites in the world and our thirst for information becomes obvious. Of course Google is at the top and Facebook is next. It’s critically important to fully understand and appreciate that one-two punch of most popular websites. Google is where we go to gather […]
Crowdfunding is becoming an increasingly popular method to access financial capital. Rewards-based crowdfunding is appealing as a way to raise funds without giving up equity or increasing your debt. But there are other benefits too. Using your social network to gain support for your business goals and engaging your customers in the success of your […]