By Chris Landry These days, social media is as much a part of the customer experience as any other stage of the customer journey. The statistics back this up with 74 percent of consumers using social media to guide their purchase decisions and a further 60 percent engaging with brands on social before making a purchase. […]
By Lindsay Dicks Pinterest is the newest darling of the social media world – and with good reason! Pinterest boasts 70 million users, 23 percent of whom use it every day. User demographics are overwhelmingly female (80 percent) and mainly from the U.S. (60 percent). The average time spent on the site is 14.2 minutes. […]
Despite the turmoil that has hit Facebook in recent weeks, it remains one of the best platforms for small business advertising. And, when you factor in its sister site, Instagram, it becomes even more powerful. I’m sure you’ve been presented with the option to “boost” a post of yours to increase its reach, but that’s […]
By Devin Morrissey Every single day, people are talking about your brand or industry on social media. If you listen closely, you’ll see trends in what they dislike, what grabs their attention, and what they expect from businesses like yours. These insights can help you better target potential customers, improve current customer experience, and revamp your […]
By Karthik Reddy Social media is now one of the world’s best places to promote your brand, product or business. Although some people relate social media to companies who operate on the internet, social media and social commerce can be hugely beneficial for brands or businesses who have a presence outside of the internet. Facebook […]