Let’s talk social media (Video)
Susan discusses social media and small business.
Successful Small Business Marketing Starts With YOU!
Q. I’m starting a business and I’m wondering: What is the best way to get my marketing going quickly? THE Small Business Expert Says: Without knowing anything about you or your business, I’m confident you decided to go into business because you are really good at providing a particular product or service and you believe […]
Royal Baby Marketing Ideas for Your Small Business
The British aren’t the only ones cashing in on the Royal baby mania. Many U.S. small businesses are creating fun marketing campaigns around the birth of the new prince or princess too. When Prince Charles was born, my mother owned a retail clothing store. She managed to get front page coverage in the local newspaper […]
The Most Rewarding Marketing Mistake I Ever Made
Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so […]
Build Your Small Business Brand With Video Marketing
My career started as an anchor and reporter for small market television stations. Even though I was an “on-air” personality, I had to shoot video and edit many of my own stories. You youngsters out there would laugh if you saw the primitive equipment we had to use. Big, bulky cameras, 3/4 inch tape and […]