Tag: hiring

Employer Branding for Small Businesses

Unlike their large, corporate competitors, small businesses often don’t have resources to dedicate to the high-powered branding campaigns that make them top-of-mind for many talented job seekers. That means small business owners need to learn how to work with what they’ve got to create a great employer brand. And because smaller businesses typically lack the flashy employee […]

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How To Set Wages to Reduce Turnover and Optimize Competitiveness

If you were getting paid what you’re really worth, would your paycheck go up, or down? Don’t worry, I won’t make you answer that question, but it does put into focus an important issue: How to determine the pay rate for a position in your small business. A recent PNC Economic Outlook Survey found that […]

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