In a recent newsletter I shared a number of customer service questions to ask yourself and your team. These were meant to be “conversation starters” and they managed to spark a lot of good conversation via feedback and ideas from our Shepard Letter readers and our YouTube video subscribers. One of the most popular customer service questions was the […]
Recently, I was the closing keynote speaker at a women’s event in Florida. During a networking reception that followed, one of the attendees asked me for advice to pump-up her personal training business. There’s no better way to pump-up any personal service business than to leverage personal relationships. Personal service is personal. Clients hire you […]
If you’ve seen “The Wolf of Wall Street” , you probably wouldn’t be surprised to know it holds the record for the number of “F” bombs during a movie — 506. Just last night, I was watching the ‘House of Cards” on Netflix and it seemed every other word was F……. So has profanity become […]
Pharmaceutical companies and others end their advertisements with enough small print or fast talk disclaimers to make your head spin. I’ll put mine right up here at the top: You can’t always turn a reluctant customer into a buyer. You’re product simply isn’t going to be right for everyone. I could list items like: * […]
I don’t think I know any small business owners who don’t want more business. New research from Sage found 57 percent of small businesses want more business, but 22 percent say they have done no advertising, promotions, or publicity in order to attract new customers. That seems counter-intuitive, but if you own your own business, […]