Tag: customers

When Employees Talk, Customer’s Listen and You Might Not Like What They Hear

One of the biggest assets a business can have is talented, loyal employees who understand the importance of customer service. I beam with pride when someone compliments one of my team members. It confirms what I already know: I’m fortunate to have the best and the brightest working with me.
As business owners, we place trust in our employees that they will represent the company well in all public interactions. But have you ever thought about what could happen when a customer overhears your employees talking to each other. Do you know what they are saying? Your customers do and they are listening.

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Don’t Compete on Price!

One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.

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Enhance Your Sales by Knowing Your Customer

There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?

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