Many small businesses are unwilling to share confidential information about their business operations with employees for fear they will use what they learn to go to work for a competitor or start their own business. It is a legitimate concern as unfortunately I’ve seen it happen in my own family business. A long time employee […]
In order to survive, small businesses online need a way to differentiate themselves, build brand loyalty and develop meaningful and memorable relationships with their customers. Think of the feeling you get when you walk into a store and an employee goes out of his or her way to take care of you and provide you […]
My friends refer to me as the coupon queen. I’m always looking for a great deal. Therefore, it should come as no surprise to you that I’m constantly signing up for loyalty programs. In fact, last night my husband and I dined at one of our favorite restaurants and our meals were free after we […]
No business can succeed without a marketing strategy, but a lot of money is often spent on the wrong kind of advertising and marketing tactics. In order to create an effective marketing plan, you need to identify your target customers. Unless you can define who your ideal customers are, you’ll find it difficult to design […]
My friends refer to me as the coupon queen. I’m always looking for a great deal. Therefore, it should come as no surprise to you that I’m constantly signing up for loyalty programs. In fact, last night my husband and I dined at one of our favorite restaurants and our meals were free after we […]