I’m always sad to see community business districts deteriorate into ghost towns. The once vibrant main street in my hometown is now practically deserted. The Ben Franklin store where I used to buy all sorts of treasures is a pawn shop, pizza restaurant and tatoo parlor. (For you youngsters, Ben Franklin was what was known […]
When you have a business with a physical location, it can be a challenge to connect your online and offline marketing strategies. Online marketing can seem less useful since it reaches a wide audience who may never visit your physical area. However, there is a great way to encourage your local visitors to share their […]
We all know customer service is important if you’re going to run a successful business. Great customer service helps build loyal customers and clients. Your willingness to throw in a little extra something or regularly exceed a client’s expectations keeps business coming back time and time again. For example, you’d probably be willing to overlook […]
If you missed the stories surrounding the Fast Food Strikes that swept across the nation in August, you were probably out of town-WAY out of town. Although not as massive in numbers as expected, the coverage was global because of the universal appeal. Everybody wants a “living wage.” The contention revolves around just exactly what […]
Small businesses need to carefully manage their cash flow. Often times, the smallest change can have the largest impact, especially when it comes to vendors. How you choose and manage your providers and vendors plays a key role in the success of your business. Your company can easily get stuck in a rut by doing […]