I was extremely touched to receive an e-mail from a young lady in India who had read, and was reacting to, a column I wrote years ago called “The Trouble With Kids Today.” In that article, I commented on the lack of entrepreneurial spirit and drive in a younger generation accustomed to having things given […]
Unlike our usual quarterly e-newsletters, in which we provide you with womenabling news and updates in a variety of areas, in this issue we are focusing on a single, important landmark in women’s enterprise development – the 25th anniversary of the signing of the Women’s Business Ownership Act of 1988. The law, also affectionately known […]
Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-related question facing marketers has been what music to use in a TV or radio campaign. Often an afterthought and usually licensed from popular music, this […]
I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania. This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]
One of the biggest threats to any “brick and mortar” retail business these days is the customer known as the “showroomer.” You know the type, and I’m willing to bet you may have even done this yourself on occasion. A “showroomer” is someone who visits a store, examines the merchandise at great length, asks dozens […]