Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men. In fact, only about 1.3 percent of startup funding goes to women-owned projects. Since the most in the venture […]
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in. This usually happens for one of two reasons: Someone else developed their site and took care of hosting, or The […]
From micro-moments to sabotaging your own best efforts, there is something for everyone in this week’s collection of curated content. Dig in for personal improvement, marketing advice, and startup tips. Leadership, management, and productivity It’s the yin and yang of leadership – knowing when to trust your gut and when to go get outside advice. […]
Do those TV and radio commercials where the announcer repeats the phone number about 10 times (and usually three times in a row at the end of the ad) drive you crazy? They probably do, but the ad writers aren’t pounding the phone number into your head without a good reason. It doesn’t matter how […]
I’ve always stressed the importance of consistent and thorough training because without it you can’t achieve a repeatable experience for your customers or repeatable quality levels within your product line. Google made a change last year that can greatly help small businesses establish training programs that compete with the best major corporations have to offer. […]