Business travel is a significant investment for small companies so therefore it is important to ensure you get a strong return on your investment. According to the Oxford Economics, USA study, every dollar spent on business travel in the U.S. results in incremental revenue of $12.50 on average. While that may not be achievable for […]
Who couldn’t use a little extra cash for their small business. You could win $10,000 as part of the 2013 Dream Big Small Business of the Year Award sponsored by Sam’s Club® and the U.S. Chamber of Commerce. The programs is designed to honor standout small businesses and the people who run them. The winner, seven regional finalists and 75 Blue Ribbon winners will be recognized at America’s Small Business Summit, April 29 to May 1 in Washington, D.C. Applications must be submitted by January 7, 2013. (The day after my birthday!) Click here for more info.
One of my favorite ways to show thanks during the holidays is to donate to a charity in honor of my customers. Once when I was a partner in an advertising agency where most of our clients were corporate, we decided to donate playground equipment to a local children’s shelter in their behalf. We ordered […]
It’s the beginning of the holiday season, and if you’re like me your mailbox is already starting to fill up with invitations to holiday parties. Although I appreciate every one, it’s impossible to attend all of them so you have to pick and choose. Personally, I like to maintain a balanced mix between pure social […]
Customers and clients expect satisfactory results. But in today’s competitive market, good isn’t good enough. To be a wildly successful business, you should strive to exceed expectations. Stay in touch before, during and after a job and inform customers about deliverable dates. Go above and beyond just getting the job done. These actions go a long way to build customer loyalty, repeat business and word of mouth referrals.