It’s Not ‘Either/Or’ – It’s ‘And’!

Not long ago my friend Sally Hogshead (sallyhogshead.com) posted this on Facebook: “Being the best is not enough if nobody notices or cares.” She’s absolutely right. When Sally speaks to groups about how to be fascinating (and she is THE master of fascination), she often uses Jagermeister as an example. Who would have ever known about […]