Is Your Small Business a Follower or a Leader? Four Examples of Success

My motto has always been: ”Me too” business ideas rarely become great businesses. The businesses most likely to take off are created by entrepreneurs who see a need in the market that isn’t currently being met, and who figure out a way to meet that need. Now, that might mean inventing a new product, creating a new industry, or simply figuring out a better way to provide a service or bring a product to market. Think about these examples.